Privacy Policy of - Last Updated: May 26, 2018
Welcome to!

Thank you for using our products and services ("Services") such as the ThePureLangauge Direct Pinyin to English and Chinese Translation Online Software Program. The services are provided by 2705463 Ontario Inc.

By using our Services, you are agreeing to these privacy policy terms. Please read them carefully.

Your privacy is very important to us. We are committed to protecting the privacy of visitors to the ("Website") and those who register to use our Services.

This Privacy Policy describes our privacy practices in relation to the use of website and Services, as well as your choices regarding use, access and correction of personal data. We respect your privacy regarding any information we may collect while operating our website. Accordingly, we have developed this privacy policy in order for you to understand how we collect, use, communicate, disclose and otherwise make use of personal information.

We are committed to being upfront and transparent about our privacy practices, data collection and uses of your information and data. We also make great efforts to make sure that the Data you enter is secure, private and under your control, and also that we are compliant with regulations and the law of the land.

GDPR Statement: On May 25, 2018 a New European privacy law called the GDPR (General Data Protection Regulation) became enforceable across the European Union (EU). This created a higher standard for data protection, privacy and security for the processing of personal data from the EU. This standard impacts any company/organization that handles/collects/analyzes personal data of EU citizens and others in the EU, but also benefits every customer with these higher standards. Protecting customer’s data is important and we are firmly committed to GDPR and have:
  • Audited and updated our data policies.
  • Updated this Privacy Policy.
  • Updated our Terms.
  • Implemented additional security and access controls.
  • Audited vendors and IT systems.
  • Developed processes to manage Data Subject Rights requests.
  • Completed data mapping and inventory of systems that manage personal data, including implementation of data retention and deletion guidelines.
  • Created a Security Incident Response Plan in case of breach.
  • Conducted training regarding GDPR and appointed a DPO - Data protection officer.
Collection of Personal Data: We collect personal data when use the website. Cookies set when you view the website (see cookie policy). Before we save this personal information, you must agree to Terms of Service that indicates your affirmative consent. We provide a clear notice of Personal Data collection, retention, deletion, expiration though our privacy policy and terms of service. You have the right to be forgotten. Any Personal Data that is contained in the thepurelanguage database can be provided to you or deleted upon request. Please see our Terms of Use and this Privacy Policy for additional information.

Collection of Other Data:
Browser and device data, IP address and location, language and other information is collected by Microsoft, Google Analytics, Youtube, and AddThis. Please see our "Cookie Policy" section.

Cookie Policy: Please read and understand our policies regarding the use of cookies on ("Website"). By using or accessing our Website you agree to this cookie policy ("Cookie Policy"). This Cookie Policy may change from time to time and your continued use of the Website is deemed to be acceptance of such changes. Please check the cookie policy periodically for updates.
Cookies are small text files that are downloaded to your browser when you visit a website. Most web pages contain elements from multiple web domains so your browser may receive cookies from several sources, such as for site analytics that allows us to calculate how many visitors we have and how long they stay on our site, or to distinguish you from other users of our website and remember your user preferences. By continuing to visit or use our services, you agree to use of cookies, web beacons, or similar technologies for these purposes.

Google Analytics: We use this this service to improve your experience across the sites. This service runs in the background and drops one or more cookies to your computer, or handheld device. It helps us measure how you interact with our websites content by tracking your user journey and site interactions. The cookies store non-identifiable information about your browsing history, we use this data to analyse patterns and trends to help improve your experience. Some of the data Google Analytics stores about you is non-identifiable data such as visits, pages views, time on site, and the journey you take through the site. For more details on Google Analytics please visit their website Google has developed the Google Analytics opt-out browser add-on; if you want to opt out of Google Analytics, you can download and install the add-on for your web browser at:

AddThis: We use this service for social sharing of this website. You can find the AddThis on our homepage and data is only collected when a user interacts with one or more of the social icon buttons. AddThis collects certain non-personally identifiable information automatically for tracking and analysis purposes. AddThis terms and conditions can be found on their website Some of the data AddThis stores about you: Collects non-personally Identifiable Information via the AddThis Button for use on the AddThis Platform. For example, when you visit a web page that contains one of the AddThis Buttons, their (AddThis) server logs collect your Internet Protocol address, browser type, browser language, the date and time you visited that web page, and (if you came to a web page where an AddThis Button is enabled via a search engine such as Google), the web search that landed you on that web page. For more details about AddThis cookies please visit:

Youtube: We embed videos or insert links to videos from YouTube on our website. As a result, when you visit a page with content embedded from or linked to YouTube, you may be presented with cookies from YouTube.

Google AdWords: Google uses cookies to help serve the ads it displays on the websites, such as displaying Google ads or Google certified ad networks, or third-party vendors and ad networks. When visiting the website, ads drop one or more cookies to your computer, or handheld device. Google's use of advertising cookies enables it and its partners or third-party vendor's to serve ads to your users based on their visit to your sites and/or other sites on the Internet. Users may opt-out of personalized advertising by visiting Alternatively, you can opt out of a third-party vendor's use of cookies for personalized advertising by visiting the Digital Advertising Alliance’s consumer choice page or European Interactive Digital Advertising Alliance consumer choice page or the Network Advertising Initiative's consumer choice page

Withdraw Your Cookie Consent at Any Time: If you do not wish to accept cookies in connection with your use of our Websites you will need to delete, block or disable cookies via your browser settings. See below for more information on how to do this. Please note that disabling cookies will impact the functionality of our Website. As a result, you may be unable to access certain parts of our Website or use our Services. Check the browser's 'Help' files to learn more about how the browser handles Cookies. If you do not want to use cookies, you can learn more about controlling cookies at:

Use of Personal Data or Other Data: We use your personal data only as necessary for the purpose for which it was obtained, for a customized/personalized user experience of the Services on
We use your email address to communicate about our services and you communications. Please see "Privacy and Email" section below.

Customer Owned Data: As a provider of Services, we may receive, process or store certain information, including personal information on behalf of our Customers. All such information ("Customer Data") is owned and controlled by our Customers, who are the data controllers for such information with respect to the GDPR data protection law and other applicable laws. By supplying Customer Data, you acknowledge and agree that you have consent from these persons for us to use their personal information in accordance with this Privacy Policy.

Business Purposes: For security audits, monitoring and protection. To manage our Services (contractual relationship with you), comply with legal obligation and/or because we have a legitimate interest to do so.

Disclosure of Personal Data and Other Data: Our goal is to provide you with the highest level security and protection. We do not share or disclose your Personal data with any third party. Other data collected by third-parties is as stated in this privacy policy under Collection of Other Data.

Other Uses and Disclosures: We will use and disclose Personal Data as we believe it to be necessary or appropriate:
  1. To comply with applicable law, including laws outside your country of residence
  2. To comply with legal processes
  3. To respond to requests from public and government authorities, including authorities outside your country of residence and meet national security or law enforcement requirements
  4. To enforce terms and conditions
  5. To protect our operations
  6. To protect the rights, privacy, safety or property of, you or others
  7. Allow us to pursue available remedies or limit damages that we may sustain
We do not have control over any third party service provider's data collection, use and disclosure of your data. Third party service providers include companies that provide hosting, payment processing, email delivery, account login, security, auditing and other services. In addition, we are not responsible for the data collection, use, disclosure or security policies or practices of other organization such as Google, Microsoft, device manufacturer, internet provider, wireless provider, operating system provider, including with respect to any Personal Data you disclose to other organizations through our site.

We seek to use reasonable organizational, technical and administrative measures to protect Personal Data. Unfortunately, no data transmission or storage system can be guaranteed to be 100% secure. If you have reason to believe that your interaction with us is no longer secure (for example, if you feel that the security of your account has been compromised), please immediately notify us in accordance with the "How to Contact Us" section below.

How you can access, change, or suppress your personal data: If you would like to review, correct, update or delete personal data that you have previously provided to us, or if you would like to receive an electronic copy of your personal data, you can contact in accordance with the "How to Contact Us" section below. In your request, please make clear what personal data you would like to have changed, or if you would like to have your personal data along with your account deleted from our database. For your protection, we only fulfill requests for the personal data associated with the particular email address that you use to send us your request, and we may need to verify your identity before fulfilling your request. We will try to comply with your request as soon as reasonably possible (within 1 month).

Retention: We will retain your personal data for the period necessary to fulfill the purposes outlined in the privacy statement and our Services to you. The length of time we provide Services to you. Whether there is a legal obligation to which we are subject (for example, certain laws require us to keep records for a certain period of time before we can delete them). Whether retention is advisable considering our legal position (such as, for statutes of limitations, litigation or regulatory investigations).

Sensitive Data: Unless specifically requested, please do not send us or disclose through the Services or email or otherwise to us, any sensitive personal data.

Use of services by minors: The services are not directed to individuals under the age of sixteen (16), and we request that they not provide personal data through the services.

Cross-border transfer: We provide a global service. Sending data cross-border is essential to the services to that you receive the same service wherever you are in the world. As a result, we will, subject to law, transfer data collected in connection with the services, to entities in countries where data protection standards may differ from those in the country where you reside. By using the services you understand that we transfer your data globally depending on your location (in relation to our servers in the United States of America).

Updates to this privacy statement: The "Last Updated" at the top of this page indicates when this privacy statement was last revised. Any changes will become effective when we post the revised privacy statement on the online services. Your use of the services following these changes means that you accept the revised privacy statement. If you would like to review the version of the privacy statement that was effective immediately prior to this revision, please contact us by using the method in the "How to Contact Us" section below. The revised version will be effective at the time we post it. We encourage you to review this privacy policy whenever you access or use in any way our website or Services.

We are committed to be in accordance with these principles in order to ensure that the confidentiality of personal information is protected and maintained. 2705463 Ontario Inc. may change this privacy policy from time to time at 2705463 Ontario Inc.'s sole discretion.

Privacy and Email: does not rent or sell your Personally Identifiable Information to anyone without your express permission. You agree to receive service or support messages email communications including alerts, security alerts, announcements, account notifications and updates essential to maintaining our services and software.

Customer Service: To provide you with customer service, including responses to your inquiries, complaints and general feedback about our products and services, customer service may be provided through various forms of communication, including email by using your email address, and online chat features.

Governing Law: This Agreement shall be governed by the laws of the Province of Ontario Canada and Canadian federal law and you consent to the jurisdiction of the provincial and federal courts located in the Province of Ontario Canada.

How to Contact Us: Specific questions about this Privacy Policy, feedback, concerns or if you wish to exercise your rights related to your personal data, please send us an email at: Because your communications to us may not always be secure, please do not send sensitive data in your emails to us. You can also contact our data protection officer responsible for your country or region. In your email, please indicate that you are contacting the data protection officer and the country from which you are contacting us.

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